BBC London Olympics will be extensive use of mobile media

Following the Internet from a technical means to be the fourth media, the number of people have cell phones as the fifth media. But too low communication speed (that is, the bandwidth is not enough), making cell phones can not afford a lot of information, particularly pictures and audio and video information transmission. As with the press, radio, television and the Internet as a media form a tie still quite immature.

Recently, the media from Barcelona at the World Mobile Congress learned that mobile broadband technology has become a focus of competition in mobile communications sector. In this area, including the "Long Term Evolution (LTE)" technology, including a variety of technology will play an important role. As a powerful wireless communications technology, LTE download peak rate up to 100Mbps, the peak upload rates of up to 50Mbps. If the bandwidth of a breakthrough on the Internet, the various functions can be ported to mobile phones, mobile phones will rapidly rise as a media.

And the Internet is different mobile media start very high. By 2013, the number of worldwide mobile Internet users will exceed the number of Internet users use the computer to reach 1.78 billion. Comparison of the rapid development of Internet history, we can predict when a breakthrough if the bandwidth of mobile phone users can immediately become the largest form of media, will impact on other media form.

Because of the significance of the fifth media, mobile communications to the General Assembly of the World "based on mobile communications media" and mobile broadband, mobile communications applications such as the General Assembly with the main topic. British Broadcasting Corporation (BBC) Director of Future Media and Technology Center Ailikeha Rodriguez pointed out, television, radio and Internet are the three basic reports BBC platform. Recently, BBC on mobile media to give a high priority and will be reported in the 2012 London Olympic Games in extensive use of mobile media. He believes that reports of the 2012 London Olympics will be an important media, mobile media as a milestone.

According to the General Assembly, the Global System for Mobile Communications Association, organizers predict, 15 years after a 50 billion electronic devices are mobile internet, people, human and material times the basic interoperability will become a reality. By then, the fifth media's influence over the current imagination. The other four media, media convergence and the fifth only to the premise of ensuring the survival, exceed and achieve development in the mobile broadband era.

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