London 2012 Olympic Games opened in July just around the corner lock 2 billion revenue target

LOCOG CEO Paul Dayton (Paul Deighton), said in an interview on Monday, Olympic sponsorship revenue and ticket sales both exceeded expectations, and thus ensure that LOCOG adherence to budget.

Before the end of the Olympic Games, the London Olympic Committee decided to temporarily released the final accounts, which also lead to some local politicians and the media criticized the lack of transparency in the Olympic financial position.

Dayton said: "I can basically determine the Olympics to achieve break-even." Dayton in 2006 to join the London Olympic Organizing Committee, after he had worked 20 years at investment bank Goldman Sachs.

"If I may say, £ 2 billion in revenue from the Olympic Games project cost of £ 2 billion for investment, we are committed to the revenue plan has achieved 92 percent," wear shield also added, and the remaining The section will be achieved through ticket sales and franchise.

LOCOG operations rely on private capital, such as: financing local sponsors, ticket sales and franchising. Another small part from the IOC global sponsorship revenue and broadcast rights into sales revenue.


Britain also invested in preparation for the Olympic Games £ 9.3 billion, the funds for the construction costs of the Olympic Park, the original dilapidated East End of London therefore has undergone enormous changes.

The latest financial data shows that the Organizing Committee is still £ 500 million of public funds were not utilized, British Sports Minister Hugh Robertson, Hugh Robertson, said that the expenses of the Olympic Games can control the budget.

However, compared with the initial budget to host the Olympics in 2005, the London Olympic Games, the overall public expenditure or turn doubled.

Value for money is the key

London Olympic Games sponsorship income up to 700 million pounds, in the case of the current weak global economic growth, Dayton said that this performance for the "opposite".

Ticket sales are expected to be over 600 million pounds, far higher than previously expected of £ 400 million.

July 27 to August 12, Olympic tickets were in great demand, leading to many events, tickets sold out, many British people are very upset to miss the Olympic ticket.

Faced with substantial government fiscal policy cuts and rising unemployment, Dayton said, after the Olympic Games held skepticism of the British people before the Olympics "to regain confidence.

He said that 75 pence in every pound of the Olympic public expenditure for infrastructure construction, which will become the British lasting legacy after the Olympics, the British people should believe in the Olympic Games are value for money.

"People have been convinced that this summer will usher in a unique event, but they also need to determine the amount of investment to generate the appropriate value, especially in the current economic situation, even more so," Dayton said: "I would like to to obtain public understanding, we have a lot of work to do. "
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