London 2012 Olympics: Adidas aims to take beat Nike into second place at Gamesheld in London next year's summer Olympic Games, to compete for the position of the first name is not only athletes.
German sports brand Adidas plans to use the Olympics as a springboard to go beyond its top rival Nike to become the UK's largest sporting goods company.
Nike is currently in the UK market share of 18%, worth £ 4.3 billion, is the UK's leading sports marketing company. Adidas to 15% market share in second place, but the company hopes its London Olympics official sports partner's identity to help it surpass Nike in 2015, the first goal.
Adidas addition to the 26 Olympic competition in athletes with 25 projects outside the equestrian competition clothing and equipment will also need a dedicated 70,000 Olympic volunteers, the Olympic Torch Relay before the opening ceremony of the Olympic athletes and the Olympic Village provide clothing.
Adidas 2012 Olympic Games were to invest about 100 million pounds. This expenditure includes the identity of official partners, athletes, volunteers and retailer of clothing production costs and product and the company's own marketing costs. According to "Daily Telegraph"
