Interpretation of the London Olympic mascot

the London Olympic Organizing Committee announced to the public, the mascot of the 2012 London Olympics . As soon as he appeared , Winrock and Mandeville weird mascot of " Cyclops , " a style would attract controversy .

Inspired by the shape of the two mascots from the construction of Olympic venues in London , on a steel column dripping down the root of the molten steel , the head of the yellow light from the iconic London black taxi . Winrock wearing Olympic rings friendship bracelet color , Mandeville wore wrist stopwatch . Their big eyes are the camera , used to " capture " the person they met , the places .

Compared with the previous Olympic mascots , the number of warm Locke and Mandeville seemed to be somewhat eccentric , They look like ill-prepared on the thinking of people who really have no small impact. Although the London Olympic Organizing Committee has repeatedly stressed that the mascot is full of the imagination, unfortunately, people seem to really like them really small . In particular, people do not buy it is in London , due to unsatisfactory design of the mascot , and many people on the British designer of London published a very sharp criticism.

According to the London Olympic Organizing Committee 's view , the two mascots are designed for children . London Olympic Organizing Committee has deliberately arranged the mascot to the UK and a local primary school children to interact with the result, the two sides is very embarrassing , most children only had one eye that the lack of affinity for the mascot , or even " some people cold . "

As we all know , the Athens Olympic mascots have caused a great time at the advent of the dispute , many people think that Athena was made a "Bigfoot "is difficult to understand . London Olympic Games emblem , landmark building , " Tower of London , " London Olympic Games promotional film that were once part of the public can not accept ... ... turns out to be thin ring of fat swallow , difficult to reach. This is currently being endured the test of people's tongues , just spent thousands of pounds out of the mascot design excels it is there ?

Has been involved in the design of the 2008 Beijing Olympic mascots Fuwa Tsinghua University ( Technology ) Academy of Fine Arts Visual Communication Design Department deputy Ren Chennan that this mascot and symbol of the London Olympic Games , overall API , and conducted the closing ceremony of the Beijing Olympic Games 8 minutes show the style is uniform . Big Ben London Olympics is not obvious , like the British Round Table Knights of traditional cultural symbols , but to rock music , football and other popular elements presented to the public . This mascot is the " avant-garde , abandoned the traditional " use of the " new language. "

Winrock and Mandeville may not like the mascot of the 1972 Munich Olympics , " Waldi dogs " and the 1980 Moscow Olympic Games mascot " Misha Bear " as popular , but that does not like the 1996 Atlanta Olympic Games mascots "Izzy " as was widely considered to be flop. There designers recommendations from people not try to direct him to see on the mascot of British characteristics , its subtlety lies in their origin - Molten Steel on behalf of the United Kingdom made the largest contribution to the world : industrial civilization . Some supporters believe that the British out of the past Olympic Games, state representative with the mascot of the frame to do biological species , can be viewed as a meaningful change. In addition , the two look a little weird mascot has a star on the network , become the focus of the discussion the majority of users now have appeared on the network users using the image processing technology for the mascot design new look. Some people may see that this mascot is successful because they not only attract the eye and reach the purpose of rapid dissemination , but also provides a creative space for people .

Whether people like it or not , warm Locke and Mandeville have become the mascot is an established fact . London Olympic Committee , the more important may not be dealing with disputes, but to ensure that the mascot of the market . It is understood that sales of the mascot -related products will be fully launched in July this year , the London Organizing Committee of the profit goal is 15 million pounds , while the mascot design for the British Iris creative company expects it will bring up to 70 million Pound profits.
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