CBS Outdoor media become the exclusive outdoor advertising the London Olympics

A few days ago, the London Olympic Committee designated the company CBS Outdoor Media Group is the exclusive provider of outdoor advertising media support, but also the first 33 London Olympics sponsor. CBS, CBS Outdoor media is a wholly owned subsidiary of the Group.

From now to the London Olympics, CBS Outdoor media companies will fully support the London Olympic Organizing Committee's marketing activity, including areas within the UK bus and tram network, London Underground, rail and major retail stores in London.

Buried under the London Olympic Stadium into the problem of radioactive waste re-use

ccording to British media reports, have been built east of the Olympic stadium in the UK there is hidden location . Before the completion of the stadium , the ground or near the ground have been buried for 100 tons of radioactive waste .

Alleged that the seat stadium several years ago, is a landfill. The landfill violated the law , will be a large number of elements with thorium and radium waste buried in the underground , while the Olympic venues when the site and did not notice this.

Despite official claims that the United Kingdom , the Olympic tournament , the ground floor of the waste will not cause any harm to athletes and spectators , but they waste Querang use plans stalled after the match venues . That it should be razed , or continue to be used for commercial purposes , officials did not give a definitive answer.

Some experts support the stadium razed to the ground , because this waste will be re- exposed , people can move them to a safe place.

Analysts John said: "The Olympic venues are located in the re-use can not be rushed and not planned, it will hurt the interests of nearby residents . In general , no matter for what purposes , people risk analysis of radioactive waste are all heart Deposit doubt . "

London 2012 security invested more than 2.2 billion U.S. dollars

MS Research market analyst Blake Kozak said: "The London 2012 Olympic Games from a one-year , all the preparations were also being carried out . staff identification card , biological systems such as scanning and hand-held infrared reader , will Prevent terrorist attacks as an important part of security spending will be above 2.2 billion more than expected . "

VCA Technology 's marketing director Kevin Waterhouse said the retail and transport sectors to promote the application of intelligent video analysis products , retailers hope to extend the functions of surveillance cameras value , but added intelligent video analysis capabilities to provide reliable customer Traffic and dock time management information. " the cash register system of PoS transaction data and video clips to integrate management , to prevent and reduce the incidence of employee theft in order to achieve return on investment. According to the latest statistics show that the loss of businesses in all retail theft , there are 40% for internal employee theft . "

Interpretation of the London Olympic mascot

the London Olympic Organizing Committee announced to the public, the mascot of the 2012 London Olympics . As soon as he appeared , Winrock and Mandeville weird mascot of " Cyclops , " a style would attract controversy .

Inspired by the shape of the two mascots from the construction of Olympic venues in London , on a steel column dripping down the root of the molten steel , the head of the yellow light from the iconic London black taxi . Winrock wearing Olympic rings friendship bracelet color , Mandeville wore wrist stopwatch . Their big eyes are the camera , used to " capture " the person they met , the places .

Compared with the previous Olympic mascots , the number of warm Locke and Mandeville seemed to be somewhat eccentric , They look like ill-prepared on the thinking of people who really have no small impact. Although the London Olympic Organizing Committee has repeatedly stressed that the mascot is full of the imagination, unfortunately, people seem to really like them really small . In particular, people do not buy it is in London , due to unsatisfactory design of the mascot , and many people on the British designer of London published a very sharp criticism.

According to the London Olympic Organizing Committee 's view , the two mascots are designed for children . London Olympic Organizing Committee has deliberately arranged the mascot to the UK and a local primary school children to interact with the result, the two sides is very embarrassing , most children only had one eye that the lack of affinity for the mascot , or even " some people cold . "

As we all know , the Athens Olympic mascots have caused a great time at the advent of the dispute , many people think that Athena was made a "Bigfoot "is difficult to understand . London Olympic Games emblem , landmark building , " Tower of London , " London Olympic Games promotional film that were once part of the public can not accept ... ... turns out to be thin ring of fat swallow , difficult to reach. This is currently being endured the test of people's tongues , just spent thousands of pounds out of the mascot design excels it is there ?

Has been involved in the design of the 2008 Beijing Olympic mascots Fuwa Tsinghua University ( Technology ) Academy of Fine Arts Visual Communication Design Department deputy Ren Chennan that this mascot and symbol of the London Olympic Games , overall API , and conducted the closing ceremony of the Beijing Olympic Games 8 minutes show the style is uniform . Big Ben London Olympics is not obvious , like the British Round Table Knights of traditional cultural symbols , but to rock music , football and other popular elements presented to the public . This mascot is the " avant-garde , abandoned the traditional " use of the " new language. "

Winrock and Mandeville may not like the mascot of the 1972 Munich Olympics , " Waldi dogs " and the 1980 Moscow Olympic Games mascot " Misha Bear " as popular , but that does not like the 1996 Atlanta Olympic Games mascots "Izzy " as was widely considered to be flop. There designers recommendations from people not try to direct him to see on the mascot of British characteristics , its subtlety lies in their origin - Molten Steel on behalf of the United Kingdom made the largest contribution to the world : industrial civilization . Some supporters believe that the British out of the past Olympic Games, state representative with the mascot of the frame to do biological species , can be viewed as a meaningful change. In addition , the two look a little weird mascot has a star on the network , become the focus of the discussion the majority of users now have appeared on the network users using the image processing technology for the mascot design new look. Some people may see that this mascot is successful because they not only attract the eye and reach the purpose of rapid dissemination , but also provides a creative space for people .

Whether people like it or not , warm Locke and Mandeville have become the mascot is an established fact . London Olympic Committee , the more important may not be dealing with disputes, but to ensure that the mascot of the market . It is understood that sales of the mascot -related products will be fully launched in July this year , the London Organizing Committee of the profit goal is 15 million pounds , while the mascot design for the British Iris creative company expects it will bring up to 70 million Pound profits.

2012 WiFi service will cover every corner of the Olympic Games in London

according to foreign media reports, the Mayor of London Boris Johnson (Boris Johnson) has said that the occasion of the convening of the 2012 Olympics , WiFi network will cover every corner of London .

Johnson said: " By 2012 , every street in London , each bus site , pedestrians can enjoy the wireless Internet . "

The project , called "WiFi project " , so far , in London, 33 districts, 22 districts have already signed to join the project. In the next period of time, other areas will also be added . By then , the program will greatly ease the pressure on London's 3G network .

In addition , Johnson also said it would launch an iPhone application that helps people to check a bike leasing . Johnson said: " Through the application can not only check point where the bike rental , but also know how many cars left a bike . "

London Olympic Tower building to spend 19.1 million pounds

London Mayor Boris will be named this landmark, "Hubble Bubble Tower", in fact, an official named "ArcelorMittal track", which include hotels and tourism units, receiving 700 visitors per hour. "Hubble bubble tower," one of the UK's largest public art architecture, the high tower of 115 meters higher than the Statue of Liberty New York, comparable to Paris, the Eiffel Tower. The building required 1,400 tons of steel, it is to this magical city of London's most lasting gift.

An unusual shape, the tower up to 120 meters in 2012 Olympic Park in London debut, and become another landmark of London.

According to the request of Mayor of London Boris Johnson, LOCOG programs in more than 60 candidates for final selection by the Indian architectural design division works Kapoor. This distorted shape of the red tower was completed, it will stands at Stratford in east London Olympic Park, the Statue of Liberty than the United States is higher. Newspaper said that, it is clear that this is the Eiffel Tower from Paris, France, who found inspiration. Tower shape similar to the result of the Arab hookah tall, tower, nicknamed "Hubble bubble." London Mayor Boris Johnson said the construction of the tower will spend 19.1 million pounds. Of which 16 million funded by the sponsor, 3.1 million funding from the City of London.

2012 London Olympics " Digitize most " But refuse the latest technology

In 2012 the London Olympics organizer showed a few days ago, the London Olympics will be the strongest tournament of a digitization, will pay close attention to netizen's voice to the most advanced network media, but will not adopt those latest technology.

2012 year London OCOG new A good fortune, Bell of Likes, (Alex Balfour), director of media, Show, " the Olympic Games is not the place of an innovative technology of test.
We pay close attention to, improve masses possibility of property of participation very much, around how about meet the challenge of scale some innovation of us, but not centre on the most advanced technology. "

News report of the London Olympics Brock - one (Jackie Brock-Doyle) of executive Jege of 2012 years Show, the sponsor may show the new technology, but a lot of people think wrongly, "all people can walk and watch the 200-meter dash match in the street of Oxford through the mobile phone. " Though a lot of people are very interested in advanced technology and use the most, but in so important tournament of Olympic Games, media must be reliable and passing the fact and verifying, but not pursue advance