The sale of the emblem as a set of two, were designed for the Summer Olympic Games and Paralympic Games, and come with six-color rainbow flag and the Olympic Games emblem design, each costing the price of five pounds. London Olympic Organizing Committee on July 3 gay pride parade in London and the London 2012 Olympic Games official website, available at this badge.
London Olympic Organizing Committee's executive Paul Deighton said that the introduction of homosexual themes commemorative badge show support for the organizing committee to create a more inclusive and equitable sporting environment.
Organizing Committee plans to sell more next year, badges, theme related to age, disability, religion, gender, and ethnic.