London 2012 Olympic Games opened in July just around the corner lock 2 billion revenue target

LOCOG CEO Paul Dayton (Paul Deighton), said in an interview on Monday, Olympic sponsorship revenue and ticket sales both exceeded expectations, and thus ensure that LOCOG adherence to budget.

Before the end of the Olympic Games, the London Olympic Committee decided to temporarily released the final accounts, which also lead to some local politicians and the media criticized the lack of transparency in the Olympic financial position.

Dayton said: "I can basically determine the Olympics to achieve break-even." Dayton in 2006 to join the London Olympic Organizing Committee, after he had worked 20 years at investment bank Goldman Sachs.

"If I may say, £ 2 billion in revenue from the Olympic Games project cost of £ 2 billion for investment, we are committed to the revenue plan has achieved 92 percent," wear shield also added, and the remaining The section will be achieved through ticket sales and franchise.

LOCOG operations rely on private capital, such as: financing local sponsors, ticket sales and franchising. Another small part from the IOC global sponsorship revenue and broadcast rights into sales revenue.

Britain also invested in preparation for the Olympic Games £ 9.3 billion, the funds for the construction costs of the Olympic Park, the original dilapidated East End of London therefore has undergone enormous changes.

The latest financial data shows that the Organizing Committee is still £ 500 million of public funds were not utilized, British Sports Minister Hugh Robertson, Hugh Robertson, said that the expenses of the Olympic Games can control the budget.

However, compared with the initial budget to host the Olympics in 2005, the London Olympic Games, the overall public expenditure or turn doubled.

Value for money is the key

London Olympic Games sponsorship income up to 700 million pounds, in the case of the current weak global economic growth, Dayton said that this performance for the "opposite".

Ticket sales are expected to be over 600 million pounds, far higher than previously expected of £ 400 million.

July 27 to August 12, Olympic tickets were in great demand, leading to many events, tickets sold out, many British people are very upset to miss the Olympic ticket.

Faced with substantial government fiscal policy cuts and rising unemployment, Dayton said, after the Olympic Games held skepticism of the British people before the Olympics "to regain confidence.

He said that 75 pence in every pound of the Olympic public expenditure for infrastructure construction, which will become the British lasting legacy after the Olympics, the British people should believe in the Olympic Games are value for money.

"People have been convinced that this summer will usher in a unique event, but they also need to determine the amount of investment to generate the appropriate value, especially in the current economic situation, even more so," Dayton said: "I would like to to obtain public understanding, we have a lot of work to do. "

London 2012 Cultural Festival and the Olympic games in hand most of the programs free and open

The first event of the London 2012 Cultural Festival, "Music country" (Music Nation), this weekend (March 3-4, 2009). Across the country in more than 100 concerts will be held within two days of weekend thousand musicians to participate. The repertoire includes 18 new works, the whole event will be the BBC three over 24 hours of studio time. Music river activities, but also from the start of the weekend, will continue throughout the summer.

Cultural Kaleidoscope

The overall size of the Cultural Olympiad and London 2012 Cultural Festival of view, the BBC3 sets of ideas and take the lead "Music China" activities account for only a tiny tiny seats. Content of the London 2012 Cultural Festival includes all forms of art, art of all expected and unexpected places, said spokeswoman Emma (Emma Russell), pull the shuttle of the British Council (Arts Council) England Chapter , appear.

She said in a media briefing Friday, cultural events go hand in hand with the London Olympics is characterized by: Most programs are free of charge, and launched on a national scale. "This is in line with the original intention of the originator of the Olympic Games, the Olympic Games is both a sports competition, is also a cultural event," she said. British Cultural Olympiad, a total of more than 1600 million from the national professional and amateur artists.

The list goes on

Some of the pillars or dynamic role institutions play in the cultural life of the English custom content-rich "2012 Special". The Royal Shakespeare Theatre (the Royal Shakespear Company) put on by Shakespeare banner by 2012 Dongfeng, a big step towards the world.

July London International Shakespeare theater festival, in September the seven countries Shakespeare drama teaching case study, organized by the joint large Britain Museum of Shakespeare exhibition and plan launched in April interactive online platform, so that the public on the 19 century English big writer in why the 21st century there are practical significance? its practical significance in what areas? as well as how to realize such topics off to good start. These are just a part of the RSC activities.


London's famous Victoria and Albert Museum (Victoria and Albert Museum, V & A), in 2012 highlights the themes and tone, by Queen Elizabeth II ascended the throne the 60th anniversary celebration of the machine, the introduction of the royal family, past and present exhibitions and organize overseas tour .

"British design exhibition, the V & A this month exhibits interpretation of why the English called the design of the world? From machinery to fashion, from the stage set to the process of ceramic, the United Kingdom has a proud achievement. Exhibition covering 1948-2012, aims to review the evolution of the "British design".

This year marks the 007 spy series of novels published in the 50th anniversary of the V & A and the Barbican in London, the Barbican Centre, the Cultural Center prepared to host an exhibition with 007 in the fall, the V & A will be Hollywood film costume design theme. The Barbican Centre 50 years of James Bond exhibition, from the layout of the exhibits to the exhibition hall will highlight the 007 style.

In addition to these larger events, associations and schools will be coordinated with the London Olympics, the introduction of different cultural and artistic activities, and fully reflects the participation of the whole Olympic idea.

Samsung Visa will launch the London Olympics mobile payment services

Mobile World Congress held in Barcelona, ​​Spain, February 27-March 1, Samsung and Visa will be officially launched this mobile payment application, it will on display in the Visa booth and the Samsung booth. This indicates that the two Olympic Games and Paralympic Games sponsors for the London Olympics to provide mobile payment services, the partnership out of the first step, but also one of the sponsorship of the 2012 London Olympic Games.

This application is based on Visa's payWave technology, POS machines and contactless payment. Payment, customers simply scan tools mobile phone at a no contact, to pay more than 15 pounds require a password. This application also allows customers to view their transaction history and the latest account balance. Visa trading platform for multi-level security and a reliable technical support, customer's contactless mobile payment by Visa security protection.

Visa Europe Innovation Sandra Al Zeta, Sandra Alzetta, said: "the 2012 London Olympics is a unique opportunity to showcase the future of payment will leave a valuable legacy to life after 2012. This The new mobile payment application is the core, we also cooperate with several partners, real-time mobile payment technology to consumers. We have recently announced the cooperation with many handset manufacturers with NFC payment function , commercial mobile payments more mainstream and realistic. "
Samsung mobile communications business, executive vice president, sales and marketing team in charge of DJ Lee said: "Samsung is very pleased with Visa to launch mobile payment services for the 2012 London Olympics. We firmly believe that this show will encourage people to experience and adopt the convenient security of mobile devices to pay as long-term Olympic partners and mobile technology leader, Samsung is fully committed to cooperation with Visa during the Olympic Games to provide a reliable and convenient mobile experience. "

Since 2002, the global sponsor for the Olympic Games and Paralympic Games, Visa has been in all Olympic venues to provide and manage the entire payment system architecture and network. For the 2012 London Olympic Games, Visa will be the Olympic and Paralympic Games venues to install 3000 contactless terminals, showing pre-paid, contactless payment, mobile technologies and innovative.

Britain to recruit more than two thousand reservists to participate in the London Olympic security work

United Kingdom Ministry of Defence yesterday announced that with immediate effect will be the 2100 reserve soldiers send notifications to recruit them to participate in security work in the London Olympic Games held in July this year.

The Defense Department said in a statement, these reservists will participate in the Olympic security from the British Army, Royal Navy, the Air Force and Marines.

Olympic Games held in July this year, there will be 13,500, including the military personnel involved in security operations, including special professionals.

London Olympics Airlines discount tickets launched

UK: London Olympics Airlines discount tickets launched. According to British media reports, in July this year, London Summer Olympics Ruqierzhi the In order to attract more Chinese tourists, British Airways announced the launch of special fares from today. Buy during the Olympic Games round-trip ticket from Shanghai to London, for as low as 4100 yuan (excluding taxes and fees, the same below).

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It is reported that from today until next month on the 7th, British Airways will sell ultra-cheap tickets the Shanghai to London, and from 2300 yuan. These tickets travel date from February 8 to March 31. The travel date from April 1 to June 19 discount tickets for 2330 yuan. June 20 to August 20, namely the Olympic Games during the special fares for 4100 yuan.

British Airways China, stressed that the sales system will automatically adjust according to ticket sales, the proportion of special votes of each shift. In previous years, the average fare from Shanghai to London in July and August remained largely unchanged at 8000-10000 yuan.

London 2012 Olympic Games projects

2012 London Olympic Games, a total of 26, a total of 300 small game. Competition items and small items less than the 2008 Beijing Olympic Games.

Swimming, synchronized swimming, diving, water polo, archery, athletics, badminton, handball, basketball, boxing, canoeing, slalom, hydrostatic, cycling, track race, road race, mountain racing, small BMX (BMX), equestrian, fencing, football, gymnastics, trampoline, gymnastics, rhythmic gymnastics, judo, modern pentathlon, rowing, sailing, shooting, table tennis, taekwondo, tennis, triathlon, indoor volleyball, beach volleyball, weightlifting, wrestling, hockey.

U.S. companies printed the London Olympic tickets

According to Reuters, a printing company from the United States, won the design, printing London Olympics tickets contract. While in the UK led to criticism of some local politicians, LOCOG or to adhere to this choice.

Weldon, Williams & LickInc printing company located in Arkansas, USA, and they print 11 million tickets for the London Olympics, and then transported by cargo ship to the UK warehouse.

Some people think of the UK, given the current economic environment, such a contract should be left to their own talents. Prior to that, there are the local media broke the news, only 9% of the London Olympics souvenirs production in the United Kingdom. LOCOG, printed a large number of tickets for the 2012 London Olympics contract, after a thorough, full bid and review process. This previously had a similar experience of event tickets printing company, confidentiality, funding and scale, through our audit. Moreover, they have a special system, ticket printing and packaging according to our requirements. "

It is reported that the London Olympic Games tickets will be packaged together and the audience Spectators on the race day traffic cards. The British people have bought tickets earlier in the summer to get these votes. Tickets must be required by me sign, to avoid falling into the hands of others. Moreover, the need to pay additional 6 pounds courier. London Olympic Games tickets in 75 percent of all sales in the UK and the EU.

It is reported that the London Olympic Games 26 game big in the current stage of available tickets, football tickets for only not even sold out. And all the tickets, the most popular was undoubtedly the opening ceremony and the Men's Track and Field 100 meters final. Among them, purchase the number of Olympic Games opening ceremony tickets is ten times that of the opening ceremony of the number of tickets; purchase up to one million of the 100 meters final of the Men's track and field, while only 20,000 tickets.

60% of the London Olympic souvenirs from China

By the British flag, red, white and blue, these souvenirs of this is to showcase the best technology in the UK, to commemorate the 2012 London Olympics.

Unfortunately, the fact that only 9% of souvenirs produced in the UK.

In which the sale of Olympic souvenirs, almost all printed with the British flag of the cup, tea towels, crystal products and plush toys are produced overseas. Even Wedgwood, Royal Doulton, a well-known companies with overseas factories to produce their Olympic souvenirs.

Olympic Games Organizing Committee is expected to Britain from the 2012 London Olympics souvenirs for sale for £ 1 billion in revenue and a profit of 86 million pounds.

Although they claimed that the London Olympics to allow British companies to benefit, in fact, tens of thousands of jobs and huge contracts went to overseas.

"Daily Mail" The survey found that only 9% of the 2012 London Olympic Games Web site listed 194 kinds of souvenirs, manufactured in the UK, and the rest from overseas. China produced 62 percent of the London Olympic Games Souvenirs, Turkey accounted for 9%, the Philippines accounted for 4%.

Including T-shirts, handbags, hats, toys and sporting goods, including the production of the rest of the country by India, Vietnam, Indonesia, Thailand, Pakistan, Poland, Slovakia and Germany.

The UK such as Royal Doulton, Wedgwood, Johnson Brothers, Dartington Crystal, a well-known enterprises are required to take the lead, producing a series of Olympic-themed tableware. Although the product is printed on the British flag and the famous London landmark, high-quality bone china teapot, cups, saucers, vases and dishes, production is far from the United Kingdom, Thailand and China.

Critics say that the production of household goods companies to get the Olympic Games souvenirs production contract because it represents the British tradition, but they wasted the great opportunity to showcase British technology.

London Olympic Games Organizing Committee pointed out that 90% of the production license of the enterprise is a British company. The remaining 10% also have a UK office, employing British workers.

But for some critics, this is hardly of consolation. BBC roving Kam Po "of television programs ceramics expert Steven Moore 乔赛亚韦奇伍德 founded the company in overseas production Olympics tea expressed shock.

He said: "Josiah Izumishita to know also feel uneasy. The public will think this is a British product, manufactured in the UK - rather than imported from thousands of miles away."

British Federation of small businesses, a spokesman said: "in every field of manufacturing, from T-shirts to toys, the United Kingdom has a large number of experts and expertise available, while the British economy at the moment is in the doldrums, which was originally a a good opportunity to boost the economy. the current situation was a bit disappointing. "
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