November 18, London, BOCOGChairmanSir Sebastian • Division (Lord Sebastian Coe) announced that BMW Group became the 2012 London Olympics automotive partner, will provide approximately 4,000 vehicles to undertake athletes, technical officials, the media, BOCOG operations team, the IOC Committee members, members of the International Sports Organization, the International Olympic Committee members, as well as car service partners. In addition, BMW also became the 2012 London Olympic Games partnership for sustainable development, will fully support the London Olympics to achieve "low carbon", "HealthLife "commitments.
BMW to become the London Olympic Games and Paralympic Games Partners
BMW AG responsible for sales andMarket• director of marketing, Ian Robertson (Ian Robertson), said: "Sustainable development is the BMW Group's guidingPrinciples. We have five consecutive years the Dow Jones Sustainability Index ranked the world's most sustainable development of the auto maker. Therefore, we have with the 2012 London Olympics' low carbon 'and'HealthLife 'happens to coincide with the commitment. "" This partnership is for us a very important opportunity. The next three years and beyond, we are committed to producing the world's most energy-efficient high-end cars, and enhance the future development of personal transportation solutions. This become an Olympic partner, will also inspire our customers, employees, distributors and suppliers. "
London Olympic Organizing Committee for the 2010 Olympic Games, service vehicles in the carbon dioxide emissions and to meet European Union emission standards put forward a very strict requirements. BMW will not only provide vehicles to meet the EU 6 emission standards, will satisfy the London Olympic Organizing Committee to set carbon dioxide emission of 100 kilometers an average of less than 120 grams of the standard. Based on BMW EfficientDynamics (Efficient Dynamics) strategy, at present, BMW technology in reducing emissions is an industry leader. BMW Group will also be provided for the 2012 London Olympics electric service vehicles.
LOCOGChairmanSebastian • Division said: "The car for any Olympic Partner for the operation is critical, I am BMW to become our partners are very excited. Will be host for the 2012 London Olympics a sustainable development of the Olympics is our common aspiration. We believe that the value of BMW's contribution and look forward to the cooperation of the next three years. "
During the Olympic Games, BMW will provide athletes and staff for use in the Olympic Village BMW bike, BMW motorcycles will also be available to some of the Olympic and Paralympic project uses. In order to facilitate people with disabilities driving wheelchair on and off and to meet the requirements of some BMW vehicles Olympic service will be partially converted.
Since 2000, the BMW Group in the UK investment had more than 1 billion pounds, engaged in the production, marketing and financial services areas and employs more than 8,000 people. The company also through a variety of support services, suppliers and dealer network, the creation of more than 5 million jobs. BMW Group will also start the MINI brand by 2012, the process of cooperation with the London Olympic Games.
BMW Group will also be provided for the 2012 London Olympics electric service vehicles
London 2012 Olympic and BMW both sides of this cooperation is based on the concept: fair competition, sportsmanship, cultural exchange, as well as sustainable development, the BMW Group has always been an important part of the core values.
