Showing posts with label sponsor. Show all posts
Showing posts with label sponsor. Show all posts

NBC Universal signed an exclusive car into the London Olympics Advertisers

GM vehicle 11, said the company signed NBC broadcast of the London 2012 Olympic Games as the exclusive automotive sponsor, but the terms of the agreement are not available.

Integrated Media January 11 reported that GM (General Motors Co.) said the company signed NBC broadcast of the London 2012 Olympic Games as the exclusive U.S. auto advertisers.

The move is to increase advertising efforts GM is another evidence. By signing, "Super Bowl" (Super Bowl) and other significant and influential events, GM is committed to increase its advertising spending to the level before the bankruptcy.

For the "Super Bowl", General Motors purchased the News Corporation (News Corp)'s FOX [ review image Forum ] a major advertising package, showing the game play at least twice during the Chevy ads, and broadcast several times before and after . Ad buyers expect the game 32 seconds between the cost of advertising from 2.8 to 3 million U.S. dollars.

News Corp. owns Dow Jones, publisher news (Dow Jones & Co.) And "The Wall Street Journal" (Wall Street Journal).

Contraction during the financial crisis after the marketing and promotion efforts, GM's global chief marketing officer (chief marketing officer) Ivan Nick (Joel Ewanick) has been trying to reshape the major sporting events through the General Motors brand image, especially the Chevy brand.

While NBC and General Electric's agreement with terms not disclosed, but GM's ad spending on the Olympics broadcast may be higher than the level of 2010 Winter Olympic Games.

According to the advertisement tracking company WPP PLC's Kantar Media's data, in the 2010 Winter Olympics, ad spending for the General Motors 4,150 million, far below the previous Olympic advertising spending over the $ 100,000,000 of the bet.

The industry is expected during the Olympic Games in London "extravaganza" of the car manufacturers not only universal one.

United States Olympic Committee (USOC) 2010 Germany was authorized BMW car ( BMW AG) as its official sponsor.

GM's partnership with the USOC in 2007 end.

CBS Outdoor media become the exclusive outdoor advertising the London Olympics

A few days ago, the London Olympic Committee designated the company CBS Outdoor Media Group is the exclusive provider of outdoor advertising media support, but also the first 33 London Olympics sponsor. CBS, CBS Outdoor media is a wholly owned subsidiary of the Group.

From now to the London Olympics, CBS Outdoor media companies will fully support the London Olympic Organizing Committee's marketing activity, including areas within the UK bus and tram network, London Underground, rail and major retail stores in London.

UK general election change affecting the London Olympics budget or cut government team

London, May 13 (Reporter Zhang Wei) - in the Conservative Party and Liberal Democratic Party announced a joint cabinet , the British formally established the new government . Hunter, newly appointed minister of culture said on May 13 , did not rule out the 2012 London Olympics budget cuts possible .

Joint Government in 2010 to 2011 financial year will be 6 billion pounds of expenditure compression target , and made a " without prejudice to the front-line public services and increase employment opportunities " guarantee.

Hunter told BBC ( British Broadcasting Corporation) interview , admits: " Games of money is not protected. Culture, Media and Sport for all the budget can not be guaranteed . " He said if the government required all departments to reduce the budget on average bear Mission , he led the department to provinces out 66 million pounds .

However, in the Brown -led Labour government in the post as the Olympics minister Tessa Jowell has warned that care must be taken to reduce the Olympic budget . "Olympic budget in a significant number of contingency fees, this should accidents happen . is the existence of money makes the Olympic preparatory work so far on time and within budget . contingency costs may be cut to achieve savings in the short term The role of funding , but in the long run may cause more spending . "

London Olympics budget of 9.325 billion pounds . London Mayor Johnson assured the people of London Olympics will not be because the government budget more money or cut .

More than 10,000 businesses will participate in the 2012 London Olympic Games preparations

The London Olympic Delivery Authority (ODA) today announced participation in the 2012 London Olympic Games venues and infrastructure across the UK are now more than 10,000 the number of enterprises.

The Olympic Delivery Authority through road shows, seminars, open days and other activities in the industry with these enterprises to develop a multi-party cooperation, the joint venture also conducted some demonstration of their industries involved in the sniffer dogs from Wales training institutions to the Chinese General County seedlings suppliers encompassing.

Olympic Delivery Authority chairman John • Amit (John Armitt) today visited the Olympic co-operation in the eastern part of many companies, including concrete, timber cladding and lifting equipment supplier. John also encourage other enterprises "seize the opportunity to" actively participate in preparations for the 2012 London Olympics project.

He said: "Any industry, any size company can deliver in the London 2012 Olympics to find their own handy work. Apart from the Olympic Delivery Authority signed a large number of direct contracts, the company also had the opportunity through the supply throughout the UK chain and the London 2012 Olympic Organizing Committee (LOCOG) participation in the Olympic project. the line of business should "seize the opportunity," signed an online bidding site, "actually the first network" (CompeteFor) a registered member to share this good once every hundred years time.

With the "big projects" in the final crucial stage, the Olympic Delivery Authority signed a contract at least 100 waiting to sign straight, including the construction of BMX track and shooting venues, temporary facilities. However, most of the opportunities at the moment is from the London Olympic Organizing Committee.

2012 BMW to become the exclusive automotive sponsor of the London Olympic Games

宝马成为2012伦敦奥运会独家汽车赞助商 汽车殿堂




November 18, London, BOCOGBMW

In addition, BMW also became the 2012 London Olympic Games partnership for sustainable development, will fully support the London Olympics to achieve "low carbon", "HealthLife "commitments.

BMW AG responsible for sales and marketing director Ian Robertson (Ian Robertson), said: "Sustainable development is the BMW Group's guiding principles. We have been for five consecutive years the Dow Jones Sustainability Index ranked the world's most sustainable the development of automobile manufacturers. Therefore, we with the 2012 London Olympics' low carbon 'and'HealthLife 'happens to coincide with the commitment. "

"This partnership is for us a very important opportunity. The next three years and beyond, we are committed to producing the world's most energy-efficient high-end cars, and enhance the future development of personal transportation solution. This became the Olympic Games partners, will also inspire our customers, employees, distributors and suppliers. "

London Olympic Organizing Committee for the 2010 Olympic Games, service vehicles in the carbon dioxide emissions and to meet European Union emission standards put forward a very strict requirements. BMW will not only provide vehicles to meet the EU 6 emission standards, will satisfy the London Olympic Organizing Committee to set carbon dioxide emission of 100 kilometers an average of less than 120 grams of the standard. Based on BMW EfficientDynamics (Efficient Dynamics) strategy, at present, BMW technology in reducing emissions is an industry leader.

BMW to become the London Olympic Games and Paralympic Games Partners

http://www.comvort.com/cms/upload/ComVort_Logo_files/bmw_logo_file_www_ComVort.png




November 18, London, BOCOGChairmanSir Sebastian • Division (Lord Sebastian Coe) announced that BMW Group became the 2012 London Olympics automotive partner, will provide approximately 4,000 vehicles to undertake athletes, technical officials, the media, BOCOG operations team, the IOC Committee members, members of the International Sports Organization, the International Olympic Committee members, as well as car service partners. In addition, BMW also became the 2012 London Olympic Games partnership for sustainable development, will fully support the London Olympics to achieve "low carbon", "HealthLife "commitments.

BMW to become the London Olympic Games and Paralympic Games Partners

BMW AG responsible for sales andMarket• director of marketing, Ian Robertson (Ian Robertson), said: "Sustainable development is the BMW Group's guidingPrinciples. We have five consecutive years the Dow Jones Sustainability Index ranked the world's most sustainable development of the auto maker. Therefore, we have with the 2012 London Olympics' low carbon 'and'HealthLife 'happens to coincide with the commitment. "" This partnership is for us a very important opportunity. The next three years and beyond, we are committed to producing the world's most energy-efficient high-end cars, and enhance the future development of personal transportation solutions. This become an Olympic partner, will also inspire our customers, employees, distributors and suppliers. "

London Olympic Organizing Committee for the 2010 Olympic Games, service vehicles in the carbon dioxide emissions and to meet European Union emission standards put forward a very strict requirements. BMW will not only provide vehicles to meet the EU 6 emission standards, will satisfy the London Olympic Organizing Committee to set carbon dioxide emission of 100 kilometers an average of less than 120 grams of the standard. Based on BMW EfficientDynamics (Efficient Dynamics) strategy, at present, BMW technology in reducing emissions is an industry leader. BMW Group will also be provided for the 2012 London Olympics electric service vehicles.

LOCOGChairmanSebastian • Division said: "The car for any Olympic Partner for the operation is critical, I am BMW to become our partners are very excited. Will be host for the 2012 London Olympics a sustainable development of the Olympics is our common aspiration. We believe that the value of BMW's contribution and look forward to the cooperation of the next three years. "

During the Olympic Games, BMW will provide athletes and staff for use in the Olympic Village BMW bike, BMW motorcycles will also be available to some of the Olympic and Paralympic project uses. In order to facilitate people with disabilities driving wheelchair on and off and to meet the requirements of some BMW vehicles Olympic service will be partially converted.

Since 2000, the BMW Group in the UK investment had more than 1 billion pounds, engaged in the production, marketing and financial services areas and employs more than 8,000 people. The company also through a variety of support services, suppliers and dealer network, the creation of more than 5 million jobs. BMW Group will also start the MINI brand by 2012, the process of cooperation with the London Olympic Games.

BMW Group will also be provided for the 2012 London Olympics electric service vehicles

London 2012 Olympic and BMW both sides of this cooperation is based on the concept: fair competition, sportsmanship, cultural exchange, as well as sustainable development, the BMW Group has always been an important part of the core values.

The 2012 London Olympics CIO: The economic crisis does not influence IT budget

[CIO is saying ] the London Olympics CIO Jerry of 2012 years? Pennell (Gerry Pennell) : Though the goal is to get more done on less money, IT budget of IOC of London can not be influenced by economic crisis. It is the task that we must finish to hold a great Olympic Games, we will not let the present economic situation influence the realization of our goal. Our strategy has never changed, because our task is very clear.

[IT168 informationization ] if you are a sports fan, there are not several to work more attractively than 2012 London Olympics CIO in Britain IT trade.

Jerry? Pennell (Gerry Pennell) Afford to race against time, guarantee, hold the technology that sports gala use sufficient test, in order to can provide protection for holding of the Olympic Games in they after three years.

The technology that London BOCOG has already designed it is planned, and synthesizing cooperative partner Atos Origin (Atos Origin) with infrastructure construction at present IT system of carrying on the Olympic Games builds up and designs.

Main meeting-place of the London Olympics in 2012 years

London BOCOG can use 9,300 million Olympic Games fund come as their own operation costs, so Pennell needs fully making use of his experience to guarantee the project is handed over on time, and save investment as much as possible. Pennell has served as the technological executive of the federal sports meeting in 2002, have taken on Britain cooperation financial service company (Co-operative Financial Services) recently CIO.

Pennell say when interviewed by media for the first time after taking up an official post, " formate a group exactly from different different organization and individual of background, this is the main challenge that I face. We need to mould them into a whole, if can not do this, we will meet the trouble. "

He says, " the main thing which I discuss is, should have a very good understanding to the demand under the environment at present, strengthen the urgency of group's whole high-efficient operation. "

Pennell says, his experience in the federal sports meeting is very helpful for him to launch the new job. However, the situation of the Olympic Games and federal sports meeting differ widely, in the federal sports meeting, most work are finished by its oneself, and there is help of Atos Origin now. Let it be

The 75,000 Olympic events are left a seat vacant for The enterprise of China invests in Britain's best opportunity

London investment office (Think London) Promoted the group to hold cocktail party and a series of business activities of meeting for the trade investment of China of visit a few days ago. The investment office reveals, the Olympic Games in London stills have 75000 project engineerings to leave a seat vacant for, Chinese enterprises should hold the depressing opportunity of Olympic Games and pound sterling in London, invest in Britain thus further open the international market. At the invitation of London investment office and London mayor, 35 Chinese enterprises from trades such as Chinese electromechanical equipment, light industry, food,etc. visit London for the cousin, experience the business opportunity contained here. Have revealed, it is to investigate ' enterprises purchased and merge ' to make the investment and promote the group to visit Great Britain's main purpose this time before Chinese Department of Commerce is early. The spokesman of investment office of London reveals to the staff reporter, 35 are invited enterprises to intend to participate in the Olympic Games project in London mostly, among them at least 8 companies have participated in the Olympic events of Beijing. Though 50% of the Olympic Games projects of London have already called for bid, outside the construction project of these large-scale venues, and 75000 projects such as media center, project material, supporting project are left a seat vacant for, i.e. 7000 about contracts still await the reply to appear, the Chinese enterprises that has already gone through the Olympic Games in Beijing have an opportunity to get these contracts very much. This spokesman says again, London investment office has already arranged for these entrepreneurs to visit Olympic Games building site of London, hold the opportunity seminar of Olympic Games, introduce calling for bid, relevant information that competitive bidding procedure, competitive bidding require,etc. of the Olympic Games project in detail for the Chinese entrepreneur. In addition, London investment office will also hold more than 20 business activities in order to visit the Chinese entrepreneur, include meeting with the London mayor, visit London Stock Exchange, Hong Kong Shanghai Banking Corporation's lecture, and how to utilize London to open up seminars such as the European business,etc. for the base. 4,200 million businesses opportunity attract China to make the investment CEO of London investment office Joe and Mike (Michael Charlton) Show, this ' project of trip in London ' (Connect to London Programme) It is London investment office and its main cooperator during Olympic Games in Beijing of last year, and last autumn is launched in 11 cities of China to last the further extension that commercial affair was propagated of 3 months. He says again, investment office and mayor's office, Germany of London are hardworking (Deloitte) , London develops the administration (LDA) , London Olympic Games Organizing Committee (LOCOG) , London Olympic development administration (ODA) And Britain trade investment administration (UKTI) During four months, contacted numerous Chinese companies, introduced 2012 Olympic Games and business opportunity of 4,200 million relevant pounds to them, including from location of London Olympics to Crossrail traffic engineering which spans London. In addition, London not merely has the best international talent, or the world banking centre, London investment office still can offer all information that globalization needs for Chinese enterprise, and pound sterling devalues and helps to reduce the operating cost by a wide margin. So, it should be the best opportunity of Chinese enterprise investment London at present. 95 home of mechanisms is considering already that invests in London in the following two years, 9 Chinese companies among them have already fixed and set up business in this within December.

Chinese enterprises support the London Olympics


IOC of London announces on the 24th, the crystal stone Company of Beijing becomes the London Olympics and digital picture service supplier of the Paralympic Games official side for 2012 years formally. This is the first Chinese enterprise which support the London Olympics. The reporter sees on the websites of IOC of London, the brand of this company marks and already puts with British enterprises such as British Airways, Lloyds Bank PLC,etc. together.

As to this, president, BOCOG of London, fill in Bath fit? The department says: "The digital cartoon making in the sport activity is a thing very difficult to do a good job of, the crystal stone will help us during match. Their function is very extensive, we welcome the crystal stone to join our group. "

As far as reporter know, before the crystal stone company contract with London BOCOG, the sponsor of the London Olympics is basically British native enterprises or American-European big shot's enterprise. So Beijing crystal stone Company capital London of intention carry off Olympic Games support with the service qualification having distinct sign meanings in the whole world.

According to the agreement, the crystal stone Company of Beijing is besides paying a sum of considerable supports, offer all digital cartoon business for London Olympics free. The service content of this company is similar to Beijing Olympic Games, one is a ceremony of all, including opening and closing ceremonies, the torch is transmitted, digital visual content of exhibition of receiving the award; Second, the teenagers -oriented propaganda program is made; Third, the project, including the shows of temporary venues, the infrastructure are introduced and image packaging.

After winning the right to host of 2012 Olympic Games, the effect picture of design of venue that IOC of London shows makes Englishmen joyful for it, but they have not expected it until the realistic cost has been high. It is reported, the construction expenses of the main stadium of 2012 Olympic Games of London, should increase 216 million pounds more than the estimation initially, the rising range of the budget is up to 77%. At present, the overall budget of the London Olympics is 9,300 million pounds, have already broken through the psychological line of defence of the native of London. Under the influence of continuously depressing bad situation at present of Britain's economy, a lot of London people take expenses of London Olympics complain in the government, Johnson, mayor of London, has to emphasize to the media, even the finance is more difficult, the budget of the government will not be overspended either.

The Olympic Games in London lacks the money Employ and support to China Invite more than 30 enterprises of China to go to Great Britain to look for

Under the financial crisis, inland economy can not only keep, develop steadily, seem business opportunity everywhere; Many enterprises of American-European area, the ones that all regard Chinese market as business of saving ' save someone's life the grass ', even 2012 Olympic Games of London of Britain should wave at China.

The officers of the IOC say frankly, economy makes American-European enterprises support and intent to weaken not prosperously, in the face of being short of fund, so welcome Chinese enterprises to sell and aid in Olympic Games in London.

Tsunami assaults The enterprise of Great Britain supports the attitude to change and guard

Influenced by financial crisis, many foreign enterprises curtail expenditures, make some international large-scale sport activities face supporting the insufficient difficulty, it is difficult for even Olympic Games to escape by luck. President of IOC market development committee Heiberg said a few days ago, the preparation of the London Olympics and Winter Olympic Games 2014 of 2012 years, under this financial tsunami, support and have slim prospect of success.

The IOC is getting clear, it is very difficult to find enough sponsor, it is difficult to find and build enough fund needed in venue, so they set eyes free, get succeed in China to hold 2008 Olympic Games. Heiberg says, welcomes any Chinese enterprise to become the sponsor of 2012 Olympic Games in London very much.

It is reported, before the financial crisis breaks out, London BOCOG had signed 7 top sponsors including adidas, British Airways, Britain telecom, Lloyds TSB bank, London BOCOG originally also plans to look for two more big sponsors more in the car and clothes industry, but after the financial crisis breaks out, many wealthy and powerful potential sponsors, all transfer toward guarding in supporting the Olympic Games.

Hundred billion investment awkwards The officers of Great Britain are regretful

In fact, the hardware construction investment of the Olympic Games in London, plan it for 9,300 million pounds (about 100,700 million Hong Kong dollars) ; Because enterprise support than expected unsatisfactory, local government increase input public moneys only, guarantee the project is not influenced; Among them, British government force, draw on urgent fund last month, for cost pound of athletes' villages, and media center Shu at 355 million pounds is tired. Hold the Olympic Games and encounter difficulties in the face of raising funds, even the officers of British cabinet say, regret striving for the right to host of the Olympic Games actively originally.

In order to attract Chinese enterprise investment London, London investment office has already invited the leaders from more than 30 enterprises in China, go to investigate London the local commerce and investment opportunity, including the seminar with the relevant opportunities of London 2012 Olympic Games.

The statistics show, more than 60 Chinese enterprises set up and manage the organization in London at present, the trade range covers a great deal of fields such as finance, aviation, communication, energy, masses' media. Does Britain hope to make use of? Chinese enterprises come to make the investment, can solve the matter of great urgency for the Olympic Games in London.

The Olympic Games in London lacks the money Employ and support to China

Under the financial crisis, inland economy can not only keep, develop steadily, seem business opportunity everywhere; Many enterprises of American-European area, the ones that all regard Chinese market as business of saving ' save someone's life the grass ', even 2012 Olympic Games of London of Britain should wave at China.

The officers of the IOC say frankly, economy makes American-European enterprises support and intent to weaken not prosperously, in the face of being short of fund, so welcome Chinese enterprises to sell and aid in Olympic Games in London.

Tsunami assaults The enterprise of Great Britain supports the attitude to change and guard

Influenced by financial crisis, many foreign enterprises curtail expenditures, make some international large-scale sport activities face supporting the insufficient difficulty, it is difficult for even Olympic Games to escape by luck. President of IOC market development committee Heiberg said a few days ago, the preparation of the London Olympics and Winter Olympic Games 2014 of 2012 years, under this financial tsunami, support and have slim prospect of success.

The IOC is getting clear, it is very difficult to find enough sponsor, it is difficult to find and build enough fund needed in venue, so they set eyes free, get succeed in China to hold 2008 Olympic Games. Heiberg says, welcomes any Chinese enterprise to become the sponsor of 2012 Olympic Games in London very much.

It is reported, before the financial crisis breaks out, London BOCOG had signed 7 top sponsors including adidas, British Airways, Britain telecom, Lloyds TSB bank, London BOCOG originally also plans to look for two more big sponsors more in the car and clothes industry, but after the financial crisis breaks out, many wealthy and powerful potential sponsors, all transfer toward guarding in supporting the Olympic Games.

Hundred billion investment awkwards The officers of Great Britain are regretful

In fact, the hardware construction investment of the Olympic Games in London, plan it for 9,300 million pounds (about 100,700 million Hong Kong dollars) ; Because enterprise support than expected unsatisfactory, local government increase input public moneys only, guarantee the project is not influenced; Among them, British government force, draw on urgent fund last month, for cost pound of athletes' villages, and media center Shu at 355 million pounds is tired. Hold the Olympic Games and encounter difficulties in the face of raising funds, even the officers of British cabinet say, regret striving for the right to host of the Olympic Games actively originally.

In order to attract Chinese enterprise investment London, London investment office has already invited the leaders from more than 30 enterprises in China, go to investigate London the local commerce and investment opportunity, including the seminar with the relevant opportunities of London 2012 Olympic Games.

The statistics show, more than 60 Chinese enterprises set up and manage the organization in London at present, the trade range covers a great deal of fields such as finance, aviation, communication, energy, masses' media. Britain hopes to invest in Chinese enterprises, can solve the matter of great urgency for the Olympic Games in London.
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